Synthesia Review: The Best AI Video and Content Repurposing Tool in 2024

If you’ve ever struggled to create videos for your business, training, or marketing needs, you’re not alone. Time-consuming prep, expensive production costs, and the headache of editing can hold back even the best creators. That’s where Synthesia comes in—a cutting-edge AI video creation platform designed to help you go from script to production-ready video in minutes. And the best part? You don’t need cameras, actors, or even a quiet room to record in.

Whether you’re a marketer, educator, agency, or entrepreneur, Synthesia can transform your workflow from slow and costly to efficient and scalable. In this in-depth review, I’ll break down everything you need to know about Synthesia—including who it’s for, what it does best, what real users think, and whether it’s worth your investment.

What is Synthesia?

Synthesia is an AI video creation tool that allows you to produce professional-quality videos using realistic digital avatars instead of filming yourself or hiring actors. You type in your script, choose your avatar and language, and within minutes, Synthesia turns it into a compelling video presentation.

This tool is perfect for businesses, marketers, agencies, educators, and solopreneurs who need fast, affordable, and scalable video creation—especially in multiple languages.

Why is Synthesia Different?

• No filming needed: No camera, mic, or studio setup required. Everything is virtual.
• AI avatars: Choose from over 230 customizable avatars to deliver your message.
• Multilingual support: Create videos in over 140 languages instantly.
• Update in minutes: Quickly change messaging, visuals, and branding on the fly.
• Scale your content: Generate entire video libraries for training, marketing, or product demos—without needing an editing team.

Key Features Breakdown

1. AI Avatars

Synthesia’s core strength lies in its collection of realistic AI avatars. These avatars are highly customizable, professional-looking, and ideal for various scenarios—e.g., corporate training, product explainers, onboarding videos, or customer support tutorials.

You can pick from ethnicities, outfits, and even gender preferences, giving you the power to match your brand’s tone and reach your audience authentically.

2. Text-to-Video Engine

No video editing knowledge needed. Simply write or paste your script into the text box. Synthesia’s AI will automatically generate the corresponding video with transitions, avatars, backgrounds, and voiceovers.

3. 140+ Language Support

Want to localize your training material for an international team or clients worldwide? Synthesia makes that easy with support for 140+ languages—no need for translators or voice actors.

4. Brand Customization

Add brand colors, logos, and custom image assets to keep your identity consistent across every single video. This is great for sales enablement, onboarding, and marketing teams that need consistency at scale.

5. Automated Editing

Synthesia removes the complexity of traditional video editing. You won’t need to slice clips, transition timelines, or worry about audio syncing. It’s all taken care of in the background via the platform’s proprietary AI video engine.

Who Should Use Synthesia?

Synthesia is especially useful for:

• Marketing and Sales Teams: Create concise product videos, customer onboarding content, landing page explainers, and LinkedIn video outreach.
• Train global employees with localized onboarding and compliance videos—without hiring translators.
• Human Resources: Run recurring video announcements, new hire training, and internal communication videos.
• Educators: Deliver engaging lessons in new formats and languages, at scale.
• Start-ups and SMBs: Build your brand through consistent video messaging without a full video team.

Is Synthesia Easy to Use?

If you can type, you can create a video. Seriously. The interface is intuitive, drag-and-drop friendly, and doesn’t require a steep learning curve. You can go from zero to production in less time than it takes to sit through a Zoom call.

How Much Does Synthesia Cost?

Synthesia offers several plans based on usage type:

• Starter Plan: Around $30/month – includes a set number of credits for personal or small-scale needs.
• Creator or Teams Plan: Business-level access with more savings per video, advanced collaboration tools, and enhanced avatar options.
• Enterprise Plans: Designed for large organizations with advanced security, dedicated support, and API integrations.

Considering the cost of hiring a team of videographers or freelancers, Synthesia is a solid investment with fast ROI for businesses regularly creating content.

Real User Reviews

Here’s what users are saying based on reviews from Trustpilot, G2, and Reddit:

• “Synthesia helped us localize our training in 5 different languages in a week. Unreal.” – Capterra Reviewer ⭐⭐⭐⭐⭐
• “UI is super slick. Only wish the avatars had more emotional range.” – G2 Reviewer ⭐⭐⭐⭐☆
• “It’s pricey if you make lots of videos monthly, but still cheaper than hiring talent.” – Reddit ⭐⭐⭐☆☆

Pros and Cons

Pros ✔

• Save 90% of the time vs traditional filming
• No technical editing skills needed
• Make multilingual videos in minutes
• Great for branding and content consistency
• Perfect for remote and hybrid teams

Cons ❌

• Some avatars feel “too robotic” for emotional storytelling
• Costs can add up for frequent creators
• Limited video editing or animation options

Best Use Case Scenarios

• Employee Onboarding: Create consistent, professional training videos across departments.
• Sales Enablement: Personalize explainer videos for outbound outreach.
• Content Repurposing: Turn blog posts or whitepapers into shareable social videos fast.
• Support and FAQs: Convert help documents into easy-to-digest explainer clips.

Synthesia vs Alternatives

Synthesia’s biggest competitors are tools like Pictory, DeepBrain AI, and Lumen5. However, while competitors focus on repurposing existing video or making flashy social media clips, Synthesia thrives on being a text-to-video platform with human-style avatars and language scaling. That’s a huge win for internal teams and global companies.

For example, one G2 review stated: “Compared to Pictory and DeepBrain, Synthesia was the only one that let us actually create videos without needing to film or sync audio manually.”

Google-Optimized Video Creation Tool

Search engine algorithms continue to prioritize video in search results, so turning your blog, course, tutorial, or marketing content into a video is no longer optional—it’s expected. Synthesia helps you generate those videos efficiently so they match your existing content strategy and support ranking goals.

Frequently Asked Questions (FAQs)

Is Synthesia Free?

No, Synthesia doesn’t offer a free plan, but you can view a demo version and explore what’s possible with the trial.

What Can I Do with Synthesia?

Make training videos, sales presentations, multilingual marketing content, internal communications, explainer videos, and more—all AI-powered and on-brand.

Can I Use My Own Voice?

Currently, Synthesia focuses on using synthetic voices and avatars. However, some custom avatar plans may allow voice cloning or additional input control.

Is There a Money-Back Guarantee?

Synthesia doesn’t offer traditional refunds, so review your plan carefully before committing or start with a small subscription to test it out.

Can I Use Synthesia for YouTube Content?

Absolutely. Synthesia is a great tool for batch-creating YouTube content, especially in “talking head” style formats where presence and pacing matter.

Final Verdict: Is Synthesia Worth It?

Video content is no longer a luxury—it’s a requirement. But the time, equipment, and talent needed to produce videos professionally can be a huge drain. Synthesia flips that model. You go from idea to published video in minutes using AI avatars, natural-sounding voiceovers, and multi-language support—all from your browser.

Whether you’re a startup founder, learning manager, or content creator, Synthesia unlocks a whole new way to connect with your audience without breaking your budget or your schedule.

If you’re looking for a reliable, intuitive, and scalable tool to create videos fast—especially with a global audience in mind—Synthesia is a no-brainer.