Supermetrics Review for Agencies and Marketers

If you’ve ever burned hours trying to piece together ad performance reports from Google Ads, Facebook, Instagram, and TikTok—then manually pasting those numbers into a spreadsheet—you’ll understand why tools like Supermetrics exist.

As an affiliate marketer and SaaS reviewer working with digital marketing teams, I’ve tested my fair share of reporting tools. Most either lack integrations, complicate data exports, or require too much third-party setup. Supermetrics changes that—finally offering a system designed for fast, accurate, and fully automated analytics workflows.

What Is Supermetrics?

Supermetrics is a data automation and reporting tool built for marketing professionals. It connects with 130+ platforms like Facebook Ads, Google Analytics, LinkedIn, YouTube, Shopify, Mailchimp, and more—pulling that data into your preferred reporting environment:

• Google Sheets
• Looker Studio
• Microsoft Excel
• BigQuery or other data warehouses
• Visualization tools like Power BI and Tableau

Tired of hunting for metrics across different ad platforms? Supermetrics solves that by piping in real-time data automatically. Whether you’re a performance marketing lead, freelancer, or agency working with 50+ clients, this tool was built to reduce the grunt work of reporting forever.

Who Is Supermetrics For?

Supermetrics isn’t a hobby product. It’s made for serious marketers at:

• Marketing agencies managing multiple client campaigns who need seamless reporting
• In-house growth teams scaling paid ads across Google, Meta, LinkedIn, and more
• Data-driven eCommerce businesses needing centralized dashboards to monitor ROI
• Freelancers and consultants running cross-platform reporting for a few premium clients

If you’re running multiple social and ad campaigns, frequently reporting up to executives or clients, or simply want data pulled together quickly with zero manual effort—Supermetrics earns its reputation.

What Makes Supermetrics Different?

There are other reporting tools out there. Funnel.io, Windsor.ai, Whatagraph, Databox… but Supermetrics stands out for three reasons:

1. Massive Integration Library (130+ Platforms)

Whether it’s TikTok Ads, Amazon Ads, Klaviyo, or HubSpot—you’ll find just about every relevant marketing platform available as a connector. For agencies and growth pros juggling more than just Google and Facebook, this is a game changer.

2. Automated Reporting on Your Schedule

Once set up, reports update automatically. Want daily KPI dashboards emailed to clients every Monday morning? Easy. Want to track spend across five platforms and pipe it straight into a Google Sheet each night? Done in minutes.

3. Data Transformations Without Coding

Supermetrics allows for filtering, blending, combining, and customizing your reports—without SQL or expensive dev help. Create fully tailored dashboards optimized for your team or your client’s expectations.

Top Features and Benefits

Here’s what Supermetrics brings to the table for anyone serious about digital marketing analytics:

• Multi-channel Connector Hub: Connect marketing platforms securely to your reporting destinations.
• Customizable Queries: Define metrics, segments, filters, and date ranges tailor-made for your use case.
• Scheduled Data Transfers: Set your dashboard to auto-refresh every hour, day or week.
• Historical Data Uploads: Analyze past campaign performance by importing years of data.
• Client and Account Scalability: Easily onboard new clients and clone reporting dashboards fast.

Real-World Use Scenarios

To bring things down to earth, here are examples of how real marketers use Supermetrics:

Agency Analytics Teams

Agencies love Supermetrics for scaling. You can build a single Looker Studio dashboard, duplicate it for 15 clients, and auto-populate each with their data source. This is huge for keeping operations lean while delivering polished weekly reports to clients without touching a spreadsheet.

Paid Ads Management

Need to report on Google Ads Return on Ad Spend (ROAS), Facebook Cost Per Click (CPC), and TikTok Spend by audience segment—on one page? Supermetrics’ cross-channel dashboards are perfect for campaign optimization and spend tracking across platforms.

In-House SaaS Growth Reporting

For SaaS marketers running Google Ads, LinkedIn Ads, and organic campaigns simultaneously—having Supermetrics feed all performance data into BigQuery and then into Looker saves dozens of hours per month and provides execs with real-time insights.

Pricing: Is Supermetrics Worth the Money?

Supermetrics is positioned in the mid-to-premium tier of analytics tools. Pricing varies depending on:

• How many platforms (connectors) you need
• Your destination (Google Sheets vs BigQuery vs Excel)
• Agency or Enterprise setup

Entry-level plans are usually perfect for solo marketers or small businesses starting with 1–2 platforms. But once you add multiple destinations, teams, and clients—it becomes a serious investment. That said, many reviewers (myself included) agree it pays for itself in saved time alone.

Good news: They offer a 14-day trial, allowing you to test-drive the setup, integrations, and reports. Here’s that link again:

Supermetrics vs Funnel.io vs Windsor.ai

According to a G2 report, Supermetrics gets strong reviews for its dashboarding flexibility and platform reliability. Compared to Funnel.io and Windsor.ai:

• Supermetrics is best for marketers who want to automate multi-platform reporting without hiring a data engineer.
• Funnel.io caters more to large-scale data engineering teams with multicloud exports.
• Windsor.ai focuses primarily on attribution modeling, making it best for performance teams running advanced analytics.

Verdict? Supermetrics gives you the reporting flexibility agencies need, while minimizing build effort and onboarding headaches.

Supermetrics Pros and Cons

✅ Pros:

• Unparalleled ad platform integrations (Google, Meta, LinkedIn, etc.)
• Automates daily, weekly, and monthly reporting with no code
• Works in your native tools like Sheets, Excel, and Looker Studio

❌ Cons:

• Not built for hobbyists or very small teams with low budgets
• UI has a learning curve for first-time users
• Occasional reconnection needed when token/API breaks (rare but real)

Frequently Asked Questions

Is there a free version of Supermetrics?

No, but you can take advantage of a free 14-day trial with full functionality.

Do you need coding knowledge?

Nope. Supermetrics is built for marketers—custom reports, filters, and dashboards can be done entirely via point-and-click interfaces inside Sheets or Looker.

Can you connect to multiple accounts per platform?

Yes. Supermetrics supports multiple GA, FB, or TikTok accounts—ideal for agencies or managers working on multiple brands.

What happens if a data source breaks?

APIs occasionally change, but Supermetrics notifies you when a connector needs to be refreshed and offers easy reauthentication.

Final Verdict: Should You Use Supermetrics?

If marketing data plays a central role in your business, or if you’re tired of copy-pasting metrics every week just to make client dashboards—Supermetrics is a no-brainer.

It condenses weeks of marketing reporting into minutes. It plays nicely with Google Sheets, Looker, Power BI, and just about any other tool you’re already using. And for performance-driven campaigns across multiple channels, it becomes the silent MVP on the team.

Ready to skip the spreadsheet chaos and automate your marketing analytics once and for all?

🧠 Reference Source: Real user reviews and feature benchmarking from G2.com