Introduction
Are you tired of manually collecting marketing data from multiple platforms? Reporting can be time-consuming, especially when working with multiple data sources. That’s where SuperMetrics comes in.
SuperMetrics is a powerful data integration tool designed for digital marketers, agencies, and analysts who need to consolidate data from multiple marketing platforms into one place—saving time and improving efficiency.
In this in-depth SuperMetrics review, we’ll break down:
- What SuperMetrics is and how it works
- Who should use SuperMetrics
- Frequently asked questions
By the end, you’ll know if SuperMetrics is the right tool to automate your marketing reporting and analytics.
What Is SuperMetrics?
SuperMetrics is a marketing data automation tool that helps businesses pull data from over 150 marketing sources and bring them into platforms like Google Sheets, Excel, Looker Studio, Power BI, and data warehouses.
Instead of manually downloading reports from different sources (Google Ads, Facebook Ads, LinkedIn, etc.), SuperMetrics automates data collection, reporting, and visualization—saving teams hours of time each week.
Who Is SuperMetrics For?
- ✔️ Digital marketers who manage multiple ad platforms and analytics tools
- ✔️ Agencies that need to create frequent client reports
- ✔️ E-commerce businesses
- ✔️ Data analysts looking to centralize insights in BI tools
Key Features and Benefits
1️⃣ 150+ Data Connectors
SuperMetrics supports over 150 marketing and analytics platforms, including:
- Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads
- Google Analytics, HubSpot, Shopify, Stripe
- Data warehouses (BigQuery, Snowflake, Azure)
This allows marketing teams to automate data collection from various platforms and centralize their insights.
Instead of wasting hours every week updating spreadsheets, SuperMetrics automatically refreshes your marketing data at preset intervals. You can choose daily, weekly, or even hourly updates to keep reports up to date.
This is a game-changer for agencies and businesses that require real-time reporting without manual effort.
3️⃣ Multiple Data Destinations
SuperMetrics gives users flexibility on where to send their data:
- ✔ for quick custom reports
- ✔ Looker Studio (formerly Data Studio) for interactive dashboards
- ✔ for large-scale data storage
- ✔ for advanced analytics
Whether you’re a small team working in spreadsheets or a data-driven enterprise using BI tools, SuperMetrics fits seamlessly into your workflow.
SuperMetrics allows users to:
- ✔ Create custom metrics that aren’t available in native platforms
- ✔ Combine data from multiple sources (e.g., comparing Facebook Ads vs. Google Ads in one chart)
- ✔ based on specific business needs
This level of flexibility empowers more in-depth marketing insights without needing SQL or technical coding skills.
5️⃣ Save Hours on Manual Reporting
Perhaps the biggest benefit? SuperMetrics eliminates the need for manual data entry.
No more downloading CSV files and copy-pasting them into reports. With automated data pulls, marketing reports build themselves—saving hours every week.
SuperMetrics Pricing
SuperMetrics offers pricing plans based on where you want to send data.
- 💰 – Starts at $99/month
- 💰 Looker Studio – Starts at $99/month
- 💰 – Custom Pricing
- 💰 SuperMetrics API – Starts at $299/month
They also provide a 14-day free trial, so you can test out the platform before committing.
📌 Try SuperMetrics FREE for 14 Days
SuperMetrics vs. Competitors
SuperMetrics competes with other data integration tools like Funnel.io and Databox. Here’s how it compares:
- ✔ SuperMetrics is best for AUTOMATING marketing data into reporting tools.
- ✔ Funnel.io is better suited for enterprise-level data integrations but comes at a higher price.
- ✔ Databox offers simple dashboards but lacks the extensive data connectors SuperMetrics has.
For most marketers and agencies, SuperMetrics provides the best balance of affordability, integrations, and ease of use.
SuperMetrics has received solid reviews from marketers and agencies.
⭐ G2 Review: “SuperMetrics has saved our agency countless hours in reporting. The ability to pull data from multiple sources into one dashboard is invaluable.”
⭐⭐⭐⭐⭐ Capterra Review: “Great tool, but the learning curve can be steep for non-technical users. Documentation could be improved.”
💬 Reddit Feedback: “SuperMetrics is a lifesaver for agencies, but the pricing can be prohibitive for freelancers or small teams.”
📌 Don’t waste hours on manual reporting. Try SuperMetrics today:
✔ Pros:
- Saves hours on manual reporting
- 150+ marketing platform integrations
- Automated data updates
- Works with Google Sheets, Looker Studio, Excel, and BI tools
❌ Cons:
- Pricing can be high for small businesses
- Learning curve for beginners
- Some occasional data discrepancies reported
Who Should Use SuperMetrics?
- ✔ Marketing Agencies – Automate client reporting across multiple platforms
- ✔ E-commerce Brands – Track and combine ad spend, revenue, and analytics data
- ✔ Data Analysts – Centralize marketing insights into BI platforms
- ✔ Performance Marketers – Measure and optimize campaigns in real-time
Final Verdict: Is SuperMetrics Worth It?
If you’re serious about automating marketing data collection and reporting, SuperMetrics is 100% worth it.
💡 Stop wasting time on manual reporting. Automate everything with SuperMetrics.