What Is Instantly AI?
Instantly is an AI-driven cold email software designed to help businesses scale their outreach and lead generation efforts. The platform automates the process of finding prospects, personalizing emails, and optimizing campaign performance.
Who Is Instantly For?
- Sales teams looking to scale outbound efforts
- Marketing agencies managing multiple client outreach campaigns
- focused on B2B lead generation
- E-commerce brands running abandoned cart and re-engagement campaigns
What Problems Does Instantly Solve?
- Low Email Deliverability – Many cold emails land in spam folders, reducing open rates.
- Manual Lead Generation – Finding quality leads takes time and effort.
- Scaling Outreach – Sending personalized emails at scale is difficult without automation.
Instantly solves all these problems by improving email deliverability, automating personalized campaigns, and offering a huge lead database.
🔥 1. Unlimited Email Warmup
One of the biggest challenges with cold emails is avoiding spam filters. Instantly provides unlimited email warmup with access to 200K+ real inboxes, improving deliverability by up to 90%.
🎯 Why This Matters:
Without proper warmup, your emails end up in spam, reducing engagement. Instantly’s warmup feature keeps your sender reputation strong and ensures emails reach inboxes.
🤖 2. AI Email Writer
Writing effective outreach emails takes time and skill. Instantly’s AI-powered email writer generates hyper-personalized email copy and subject lines for better response rates.
⏳ Why This Matters:
Personalized emails get up to 50% more replies than generic ones. Instantly’s AI helps you craft compelling emails in seconds.
👥 3. B2B Lead Finder (160M+ Verified Contacts)
Finding verified leads can take hours of research. Instantly’s built-in B2B lead database provides access to 160M+ verified contacts.
🔍 Why This Matters:
No need to buy lead lists or scrape LinkedIn manually—Instantly does it for you.
📬 4. Inbox Rotation (10x Email Volume)
Most email providers limit how many emails you can send per day. Instantly’s inbox rotation allows you to send 10x more emails by rotating between multiple sender accounts.
📌 Why This Matters:
Scaling outreach can trigger spam filters. Inbox rotation increases email volume without getting flagged.
📥 5. Unibox (Centralized Inbox Management)
Managing replies across multiple email accounts can be chaotic. Instantly’s Unibox lets you track, manage, and reply to emails from a single dashboard.
✅ Why This Matters:
Never lose track of follow-ups—this helps increase reply rates and close more deals faster.
Instantly AI Pricing
Instantly has three pricing plans, all offering a 14-day free trial:
- Growth Plan: $37/month – Best for small teams or individuals
- Hypergrowth Plan: $97/month – Ideal for growing businesses
- Light Speed Plan: $358/month – Enterprise-level features & advanced tools
💡 Compared to other tools like Lemlist ($59/mo) and Mailshake ($58/mo), Instantly provides more value—especially with unlimited email warmup included.
How Does Instantly Compare to Lemlist & Mailshake?
| Feature | Instantly | Lemlist | Mailshake |
|---|---|---|---|
| Email Warmup | ✅ Unlimited | ✅ Limited | ❌ No Warmup |
| AI Email Writer | ✅ Yes | ❌ No | ✅ Yes |
| B2B Lead Finder | ✅ 160M+ Contacts | ❌ No | ❌ No |
| Inbox Rotation | ✅ Yes | ❌ No | ❌ No |
| Pricing | Starts at $37/mo | $59/mo | $58/mo |
💡 Why Choose Instantly Over Competitors?
- Unlimited warmup (Lemlist limits this)
- AI-powered outreach automation
- Built-in lead database (rivals don’t offer this)
Real User Reviews
✅ “Instantly has been a game-changer for our cold email outreach!” – ⭐⭐⭐⭐⭐ (G2 Review)
✅ “The AI suggestions and email warmup improved our deliverability by 3x!” – ⭐⭐⭐⭐⭐ (Trustpilot Review)
⚠️ “The lead database is good but some contacts are outdated.” – ⭐⭐⭐⭐ (Reddit User)
Pros & Cons of Instantly AI
✔ Pros:
- ✅ Unlimited email warmup improves inbox placement
- ✅ AI-powered email writer saves time on copy
- ✅ 160M+ verified B2B leads simplify prospecting
- ✅ Inbox rotation allows high email volume
❌ Cons:
- ⚠️ Steep learning curve for beginners
- ⚠️ Some lead data may be outdated
- ⚠️ Higher-tier plans can be pricey
Final Thoughts: Is Instantly Worth It?
If you’re serious about email outreach, sales automation, or lead generation, Instantly is a game-changer. With unlimited email warmup, automated AI email writing, and a massive B2B lead database, it’s one of the best cold email tools available today.