Most e-commerce businesses struggle with low conversion rates because they use traditional online stores with too many distractions.
Instead of relying on slow, unpredictable e-commerce traffic, successful sellers use high-converting sales funnels to sell physical products faster and maximize profits.
This guide will show you how to sell physical products using a funnel instead of a traditional online store.
🔥 Why Funnels Work Better Than E-Commerce Stores
E-commerce stores rely on complex product pages, menus, and multiple checkout steps, leading to high cart abandonment. A sales funnel:
- Focuses on one product at a time – No distractions, higher conversions.
- Uses one-click upsells & order bumps – Increases average order value (AOV).
- Guides customers through a structured buying journey – No abandoned carts.
🔍 Step-by-Step Guide to Selling Physical Products With Funnels
1️⃣ Choose the Best Funnel Builder for E-Commerce
Your funnel software should replace the need for a full online store.
- ClickFunnels – Best for one-product funnels & upsell sequences.
- ThriveCart – Best for optimized checkouts & high-converting upsells.
- Systeme.io – Best free funnel builder for selling physical products.
2️⃣ Build a High-Converting Product Sales Page
Instead of a product catalog, use a single high-converting sales page with:
- Strong, benefit-driven headline
- High-quality images & product demo video
- Limited-time offer or free shipping incentive
3️⃣ Use One-Click Upsells & Order Bumps to Increase Revenue
Instead of selling just one item, use upsells & order bumps to maximize order value.
- One-click upsells – Offer a bundle or premium version.
- Order bumps – Add complementary products at checkout.
4️⃣ Capture Leads & Automate Email Follow-Ups
Instead of losing visitors who don’t buy immediately, capture leads and nurture them.
- ConvertKit – Best for e-commerce email automation.
- GetResponse – AI-powered lead nurturing.
5️⃣ Use Retargeting to Bring Back Visitors
Not all visitors buy on the first visit—use retargeting strategies to convert them.
- Facebook & Google Retargeting Ads – Show ads to non-buyers.
- Email & SMS Reminders – Send follow-up offers.
6️⃣ Drive Traffic With Paid & Organic Strategies
Now that your funnel is optimized, send targeted traffic:
- Facebook & Google Ads – Paid traffic for fast conversions.
- SEO & Blogging – Rank for high-intent keywords.
- Influencer & Affiliate Marketing – Get others to promote your products.
🚀 Get Started with the Best E-Commerce Funnel Tools
🔗 Try ClickFunnels: Start Free Trial
🔗 Try ThriveCart: Get ThriveCart Lifetime Access
🔗 Try Systeme.io: Get Started Free
🔗 Try ConvertKit: Start Free Trial
🔗 Try GetResponse: Start Free Trial