How to Build a Webinar Funnel That Sells Without a Sales Team

Webinars are one of the most effective ways to sell high-ticket offers, but hosting live webinars and doing one-on-one sales calls can be time-consuming.

Instead of relying on manual outreach and high-pressure sales tactics, top marketers use automated webinar funnels to pre-sell prospects, nurture leads, and close sales—without a sales team.

This guide will show you how to build an evergreen webinar funnel that converts leads into paying customers on autopilot.

🔥 Why Webinar Funnels Work Without a Sales Team

A high-converting webinar funnel automates the sales process by:

• Educating and warming up leads – Builds trust before making the offer.
• Handling objections – Covers common concerns in the webinar content.
• Driving conversions – Uses urgency and scarcity to encourage immediate action.

🔍 Step-by-Step Guide to Building an Automated Webinar Funnel

1️⃣ Choose the Best Webinar Funnel Software

Your webinar funnel software should automate sign-ups, host the webinar, and track conversions.

• GoHighLevel – Best for automating webinar funnels and lead tracking.
• ClickFunnels – Best for webinar landing pages and conversion tracking.
• GetResponse – Best for AI-powered webinar automation.

2️⃣ Set Up a Webinar Registration Page

The registration page should include:

• Compelling webinar title – Focus on the biggest benefit.
• Urgency & scarcity – Use countdown timers to encourage sign-ups.
• Simple opt-in form – Collect name and email.

3️⃣ Record a High-Converting Webinar

Since this is an automated funnel, record a webinar that runs evergreen.

• Provide massive value – Educate before making the offer.
• Handle objections upfront – Address common concerns before pitching.
• Include a strong CTA – Direct leads to a checkout page or application form.

4️⃣ Automate Email & SMS Follow-Ups

After sign-ups, automated email sequences nurture leads and increase conversions.

• ConvertKit – Best for webinar follow-up sequences.
• GetResponse – AI-powered email and SMS automation.

5️⃣ Use an Evergreen Webinar Format

Instead of live events, use automated webinar replays:

• On-demand webinar – Allows attendees to watch anytime.
• Just-in-time webinar – Starts within a few minutes of sign-up.

6️⃣ Drive Urgency & Scarcity to Increase Conversions

To boost conversions, use limited-time offers:

• Fast-action bonuses – Extra incentives for immediate sign-ups.
• Limited spots – Creates exclusivity and urgency.

7️⃣ Retarget Leads Who Didn’t Convert

Most attendees won’t buy right away, so use retargeting ads and email sequences to follow up.

• Facebook & Google retargeting – Show ads to webinar attendees.
• Email & SMS reminders – AI detects the best time to follow up.

🚀 Get Started with the Best Webinar Funnel Tools

🔗 Try GoHighLevel: Start Free Trial

🔗 Try ClickFunnels: Start Free Trial

🔗 Try GetResponse: Start Free Trial

🔗 Try ConvertKit: Start Free Trial