Most sales funnels fail because they try to sell too soon. If your leads don’t trust you or understand the value of your offer, they won’t buy.
Instead of sending cold traffic directly to a sales page, successful marketers use pre-sell funnels to warm up leads, handle objections, and increase conversions.
This guide will show you how to build a pre-sell funnel that educates prospects and boosts conversions.
🔥 Why Pre-Sell Funnels Work
Pre-sell funnels help increase conversions by:
- Building trust before the pitch – Leads feel more confident in buying.
- Handling objections upfront – Answers common concerns in advance.
- Creating an emotional connection – Leads become invested in your solution.
🔍 Step-by-Step Guide to Building a Pre-Sell Funnel
1️⃣ Choose the Right Pre-Sell Funnel Software
Your funnel builder should allow you to create landing pages, automate follow-ups, and track conversions.
- GoHighLevel – Best for automating high-ticket pre-sell funnels.
- ClickFunnels – Best for pre-sell video and webinar funnels.
- Systeme.io – Best free pre-sell funnel builder.
2️⃣ Build a Pre-Sell Page That Educates & Engages
Instead of selling right away, use a pre-sell page to engage and warm up leads.
- Tell a compelling story – Build an emotional connection.
- Use testimonials & case studies – Show real success stories.
- Provide value upfront – Offer insights, strategies, or a free resource.
3️⃣ Use an Email Follow-Up Sequence to Reinforce Trust
Once leads engage with your pre-sell page, automated follow-ups should keep them engaged.
- ConvertKit – Best for email nurture sequences.
- GetResponse – AI-powered lead nurturing.
4️⃣ Use a Strong Call-to-Action (CTA)
After engaging leads, guide them to the next step with a clear CTA.
- “Join Now” – For subscription-based offers.
- “Book a Free Strategy Call” – For high-ticket coaching or consulting.
- “Get Instant Access” – For digital product downloads.
5️⃣ Retarget Leads Who Didn’t Convert
Not every lead will convert immediately, so use retargeting strategies to bring them back.
- Facebook & Google retargeting ads – Show ads to visitors who didn’t buy.
- Email & SMS reminders – Follow up with leads over time.
6️⃣ Optimize & Scale Your Pre-Sell Funnel
Once your pre-sell funnel is live, test different elements to improve results.
- Test different headlines – Find the most engaging messaging.
- Optimize CTA buttons – Change wording or colors.
- Refine email sequences – Adjust follow-up timing for better conversions.
🚀 Get Started with the Best Pre-Sell Funnel Tools
🔗 Try GoHighLevel: Start Free Trial
🔗 Try ClickFunnels: Start Free Trial
🔗 Try Systeme.io: Get Started Free
🔗 Try ConvertKit: Start Free Trial
🔗 Try GetResponse: Start Free Trial