How to Build a Multi-Step Funnel That Maximizes Profits
Most businesses lose money because they only focus on the first sale. If you’re not maximizing the value of every customer, you’re leaving money on the table.
Instead of relying on one-time transactions, successful marketers use multi-step sales funnels to increase average order value, boost conversions, and drive long-term revenue.
This guide will show you how to build a high-converting multi-step funnel that maximizes every lead and customer.
🔥 Why Multi-Step Funnels Are Essential for Profit Growth
One-page sales funnels are great, but multi-step funnels allow you to:
- Capture more leads – Guide visitors through an optimized journey.
- Increase revenue per customer – Use upsells, downsells, and order bumps.
- Automate follow-ups – Convert leads who don’t buy immediately.
🔍 Step-by-Step Guide to Building a Multi-Step Funnel
1️⃣ Choose the Right Funnel Software
Multi-step funnels require a platform that can handle multiple conversion steps, upsells, and automation.
- GoHighLevel – Best for agencies & service businesses.
- ClickFunnels – Best for e-commerce, high-ticket sales, and digital products.
- Systeme.io – Best free all-in-one funnel builder.
2️⃣ Capture Leads with a High-Converting Opt-In Page
Start by offering a valuable lead magnet to collect emails:
- Free guide or checklist
- Exclusive training or webinar
- Limited-time discount
3️⃣ Use an Automated Email & SMS Nurture Sequence
Once leads opt-in, follow-up sequences keep them engaged until they’re ready to buy.
- ConvertKit – Best for creators and solopreneurs.
- GetResponse – AI-powered lead nurturing.
4️⃣ Build a Sales Page Optimized for Conversions
Your sales page should:
- Clearly state the value – What problem does your product solve?
- Include testimonials & social proof – Build trust with real customer feedback.
- Use urgency & scarcity – Offer limited-time deals to encourage fast action.
5️⃣ Implement One-Click Upsells & Order Bumps
Maximize revenue by adding extra offers at checkout:
- One-click upsells – Offer a premium version or related product.
- Order bumps – Small add-ons that increase order value.
6️⃣ Automate Retargeting & Follow-Up Sequences
Use email retargeting and AI-driven ads to bring back lost visitors:
- Facebook & Google retargeting ads – Remind visitors to complete their purchase.
- AI-powered email follow-ups – Convert abandoned leads into customers.
🚀 Get Started with the Best Multi-Step Funnel Tools
🔗 Try GoHighLevel: Start Free Trial
🔗 Try ClickFunnels: Start Free Trial
🔗 Try Systeme.io: Get Started Free
🔗 Try ConvertKit: Start Free Trial
🔗 Try GetResponse: Start Free Trial