Synthesia is changing the way videos are created—forever. Whether you’re a marketer, course creator, HR leader, or solopreneur, the days of hiring actors, filming in studios, and spending thousands on production are over.
In this in-depth review, you’ll discover why Synthesia is the leading AI video generation platform, how it works, its pricing, real-user pros and cons, and—most importantly—how to start using it today to create scroll-stopping videos that convert.
What Is Synthesia?
Synthesia is an AI-powered video creation tool that turns your written text, PDFs, PowerPoints, and even webpages into high-quality videos—using ultra-realistic AI avatars.
It eliminates the need for cameras, lighting, actors, green screens, or editing software. All you need is a script, and Synthesia does the rest.
According to Forbes, the future of video creation is automated—and platforms like Synthesia are leading this revolution (source).
With over 150 AI avatars and support for 120+ languages, it’s made for businesses scaling content fast across teams and countries.
Why People Love Using Synthesia
Let’s face it—traditional video is expensive, time-consuming, and just not scalable for most of us.
Here’s how Synthesia fixes that:
- ⏱ Cuts production time from weeks to minutes
- 💸 Saves you thousands on talent and equipment
- 🌍 Scales video content in 120+ languages
- 🧠 No video editing skills needed—at all
Best of all, anyone in your organization—from interns to the CEO—can create powerful, branded, and professional-looking videos with just a few clicks.
Key Features You Get with Synthesia (And Why They Matter)
1. AI Video Assistant
Turn your scripts, training decks, PDFs, or even documentation into videos in minutes. You paste the content, pick an avatar, and hit generate. That’s it.
If you’ve used PowerPoint, you can use Synthesia.
2. Realistic AI Avatars
Choose from over 150 lifelike avatars or even create a custom one that speaks directly to your audience. These avatars are now incredibly human-like with subtle gestures and lip-syncing accuracy—no uncanny valley here.
They support over 120 voices and languages.
Need to localize for your French, Spanish, or Thai audience? Just click one button—it’s instantly translated and re-voiced.
3. Brand Kit
Perfect for agencies and companies. Lock in brand logos, color palettes, fonts, and specific avatars so every video looks polished and consistent.
No more off-brand templates or weird visuals—everything stays aligned.
4. Media + Music Library
Millions of royalty-free images, videos, soundtracks, and animations built-in. No additional licensing required. Everything is drag-and-drop easy.
5. Real-Time Collaboration
Your team can work on content together—editing scripts in real-time, leaving feedback directly on video slides, and moving faster than traditional review cycles.
6. Screen Recording and Tutorials
Need a step-by-step walkthrough or product demo? Use Synthesia’s built-in screen recorder to make tutorials that are clear and engaging. Combine them with an avatar to boost trust.
Who Should Use Synthesia?
Synthesia isn’t just for videographers or techies—it’s for…
- ✅ Marketers creating explainer or promo videos
- ✅ HR and L&D teams building training content
- ✅ SaaS founders demoing products
- ✅ Sales reps leaving personalized video messages
- ✅ Course creators building high-volume content
- ✅ Customer support teams who need tutorials that explain complex workflows
Whether you’re a solopreneur or enterprise, Synthesia helps scale video creation without needing to scale a team.
Use Cases for Synthesia (With Real Examples)
🎯 Marketing & Lead Gen
- Email drip video messages
- YouTube explainers
- Product launch trailers
🧠 Training & Onboarding
- Internal HR orientation
- Compliance training
- SOP Video Manuals
🛠 Product Demos & SaaS Walkthroughs
- Feature tutorials
- Product launches
- In-app videos and popups
📚 Course Creation & Microlearning
- Language learning
- Corporate training videos
- Certification prep
🔁 Affiliate & Content Repurposing
Already got a blog or podcast? Use Synthesia to turn that into engaging video content for YouTube, LinkedIn, or your next webinar funnel.
Synthesia Pricing Plans (Explained Simply)
Synthesia gives you flexible pricing:
- 🎥 Free Plan: 36 minutes of video annually. Good for testing.
- 💡 Starter ($18/month): Good for casual creators. Limited customization but full access to avatars and templates.
- 🚀 Creator/Advanced ($59/month): Ideal for teams, agencies, and frequent users. Includes voice cloning, custom avatars, and priority rendering.
- 🏢 Enterprise: Custom pricing for large orgs. Includes advanced security, onboarding, unlimited video creation, and shared workspace.
If you compare this to traditional video production—which could run you $3,000+ per video—Synthesia pays for itself in the first campaign.
Pro tip: Start with the Creator Plan. It gets you almost everything and scales well as your business grows.
What Users Say (Real Reviews Break It Down)
- ⭐⭐⭐⭐⭐ “We’re saving $6,000+ a month vs studio shoots. Synthesia is a game-changer.” —Agency Director, Trustpilot
- ⭐⭐⭐⭐☆ “Love the avatars. Super easy to use. Just wish the video minutes were higher for the price.” —Content Marketer, G2
- ⭐⭐⭐⭐☆ “Avatars are good, but sometimes feel stiff for emotional content. Still a great tool.” —Reddit User
- ⭐⭐⭐⭐⭐ “We translated internal policies into 5 languages overnight. Blew our HR team away.” —HR Lead, Capterra
How to Get Started with Synthesia (Step-by-Step)
Getting started takes less than 5 minutes.
- 📝 Sign up for your free account
- 👩🎤 Choose an avatar
- 🎙 Paste your script
- 🎞 Customize background, media, branding
- 📤 Click “Generate”
- 📈 Share it anywhere (website, LMS, YouTube, email)
The end video looks like it came from an agency—without the bill.
Pros and Cons
Let’s keep it real—no tool is perfect. Here’s what to love and where it could improve.
👍 Pros
- Super easy UI—even non-tech users will love it
- Avatar library is massive and gets updated often
- Fast translation/localization for global outreach
- Real-time collaboration makes editing painless
- Endless video use cases and integrations
👎 Cons
- Some avatars still lack emotional subtleties
- Limited video minutes unless you upgrade
- Custom avatars cost more (but worth it)
- Takes a few minutes to render long/complex videos
How Synthesia Compares to Pictory or HeyGen
We tested Synthesia against other popular AI video tools. Here’s the key takeaway: Synthesia wins on multilingual features, enterprise-readiness, and real-time team editing.
While Pictory is solid for personal video from scripts, and HeyGen has avatar customization, Synthesia does both—and adds the language layer that global businesses need.
Is Synthesia Worth It?
If you’re still wondering whether to pull the trigger—ask yourself this:
- Spending too much on video production?
- Falling behind on multilingual content?
- Struggling to scale your marketing or training videos?
Then yes, it’s not just worth it—it’s essential.
Even at $59/month, the ROI is clear. One video pays for the entire subscription.
Frequently Asked Questions
Is Synthesia free?
Yes, Synthesia has a free tier that includes up to 36 minutes of video per year. It’s great for testing the platform before upgrading.
Can I create content in languages other than English?
Absolutely. Synthesia supports over 120 languages and accents—perfect for global companies and localization.
Are the avatars customizable?
Yes. You can even create your own AI-powered avatar to look and speak like you. Custom avatars are available on higher-tier plans.
Does it integrate with LMS or YouTube?
Yes. Synthesia videos are easily embeddable and work seamlessly with tools like YouTube, PowerPoint, LMS systems, and more.
Is it worth upgrading to the Creator plan?
If you’re producing more than 1-2 videos a month or working with a team, the Creator plan is the sweet spot for features and value.
Final Verdict: Synthesia Is the Future of AI Video
Video creation is no longer a bottleneck. With Synthesia, what used to take weeks now takes minutes. It’s powerful, elegant, and built for real teams with real deadlines—and real global aspirations.
From lead gen to training, outreach to onboarding—use this tool to stay ahead of your competition.
So the question isn’t should you use Synthesia—the question is how much faster could your business grow if you did?