Best Sales Funnel Software for Amazon FBA & Private Label Sellers to Increase Conversions (2025)

Most Amazon FBA & private label sellers rely too much on Amazon’s traffic, leaving them vulnerable to algorithm changes, increased competition, and unexpected listing suspensions.

Instead of depending solely on Amazon for sales, top sellers use high-converting sales funnels to capture leads, increase customer lifetime value, and scale beyond Amazon’s marketplace.

This guide breaks down the best sales funnel software for Amazon FBA & private label sellers in 2025—helping you generate direct sales, build an independent brand, and drive repeat purchases.

🔥 Why Amazon FBA & Private Label Sellers Need a Sales Funnel

Amazon controls your traffic, customer data, and pricing strategy. A well-optimized funnel helps you:

• Own your customer data – Build an email list instead of losing leads to Amazon.
• Increase average order value (AOV) – Use upsells and order bumps.
• Reduce dependency on Amazon – Drive sales through your own channels.

🔍 Best Sales Funnel Software for Amazon FBA & Private Label Sellers

1️⃣ GoHighLevel – The Best Funnel & CRM for E-Commerce Brands

GoHighLevel is the #1 funnel & CRM software for Amazon sellers looking to capture leads, retarget customers, and automate repeat sales.

• Pre-built product sales funnels – Sell products directly without relying on Amazon.
• Automated email & SMS follow-ups – Increase customer lifetime value.
• Built-in lead capture & segmentation – Create an audience outside of Amazon.

🚀 Try GoHighLevel: Start Free Trial

2️⃣ ClickFunnels – The Best High-Converting Sales Funnel for Amazon Sellers

ClickFunnels is the best sales funnel software for Amazon sellers, designed to increase direct sales and reduce reliance on Amazon’s platform.

• One-click product sales funnels – Sell direct-to-consumer with optimized pages.
• Pre-built lead generation templates – Capture emails before sending traffic to Amazon.
• Upsell & cross-sell automation – Boost sales per customer.

🚀 Try ClickFunnels: Start Free Trial

3️⃣ Kartra – The Best Membership & Subscription-Based Sales Funnel

Kartra is perfect for Amazon sellers who want to create a VIP customer experience, subscription box offers, or exclusive memberships.

• Built-in membership & subscription platform – Sell recurring product bundles.
• Recurring payment & upsell automation – Maximize customer lifetime value.
• Advanced lead tracking & segmentation – Target customers based on purchase history.

🚀 Try Kartra: Start Free Trial

4️⃣ Systeme.io – The Best Free Product Sales Funnel Builder

Systeme.io is the best free sales funnel software for Amazon sellers who want to drive external traffic and collect leads without paying for expensive tools.

• Free forever plan – No upfront costs.
• Pre-built product landing pages – Sell directly from your funnel.
• Built-in email automation – Convert one-time buyers into repeat customers.

🚀 Try Systeme.io: Get Started Free

🚀 Get Started with the Best Sales Funnel for Amazon FBA & Private Label Sellers

🔗 Try GoHighLevel: Start Free Trial

🔗 Try ClickFunnels: Start Free Trial

🔗 Try Kartra: Start Free Trial

🔗 Try Systeme.io: Get Started Free