How to Build a Webinar Funnel That Sells Without a Sales Team
Webinars are one of the most effective ways to sell high-ticket offers, but hosting live webinars and doing one-on-one sales calls can be time-consuming.
Instead of relying on manual outreach and high-pressure sales tactics, top marketers use automated webinar funnels to pre-sell prospects, nurture leads, and close salesβwithout a sales team.
This guide will show you how to build an evergreen webinar funnel that converts leads into paying customers on autopilot.
π₯ Why Webinar Funnels Work Without a Sales Team
A high-converting webinar funnel automates the sales process by:
- Educating and warming up leads β Builds trust before making the offer.
- Handling objections β Covers common concerns in the webinar content.
- Driving conversions β Uses urgency and scarcity to encourage immediate action.
π Step-by-Step Guide to Building an Automated Webinar Funnel
1οΈβ£ Choose the Best Webinar Funnel Software
Your webinar funnel software should automate sign-ups, host the webinar, and track conversions.
- GoHighLevel β Best for automating webinar funnels and lead tracking.
- ClickFunnels β Best for webinar landing pages and conversion tracking.
- GetResponse β Best for AI-powered webinar automation.
2οΈβ£ Set Up a Webinar Registration Page
The registration page should include:
- Compelling webinar title β Focus on the biggest benefit.
- Urgency & scarcity β Use countdown timers to encourage sign-ups.
- Simple opt-in form β Collect name and email.
3οΈβ£ Record a High-Converting Webinar
Since this is an automated funnel, record a webinar that runs evergreen.
- Provide massive value β Educate before making the offer.
- Handle objections upfront β Address common concerns before pitching.
- Include a strong CTA β Direct leads to a checkout page or application form.
4οΈβ£ Automate Email & SMS Follow-Ups
After sign-ups, automated email sequences nurture leads and increase conversions.
- ConvertKit β Best for webinar follow-up sequences.
- GetResponse β AI-powered email and SMS automation.
5οΈβ£ Use an Evergreen Webinar Format
Instead of live events, use automated webinar replays:
- On-demand webinar β Allows attendees to watch anytime.
- Just-in-time webinar β Starts within a few minutes of sign-up.
6οΈβ£ Drive Urgency & Scarcity to Increase Conversions
To boost conversions, use limited-time offers:
- Fast-action bonuses β Extra incentives for immediate sign-ups.
- Limited spots β Creates exclusivity and urgency.
7οΈβ£ Retarget Leads Who Didn’t Convert
Most attendees won’t buy right away, so use retargeting ads and email sequences to follow up.
- Facebook & Google retargeting β Show ads to webinar attendees.
- Email & SMS reminders β AI detects the best time to follow up.
π Get Started with the Best Webinar Funnel Tools
π Try GoHighLevel: Start Free Trial
π Try ClickFunnels: Start Free Trial
π Try GetResponse: Start Free Trial
π Try ConvertKit: Start Free Trial