How to Build a Pre-Sell Funnel That Increases Conversions
Most businesses lose sales because their prospects aren’t ready to buy the first time they see an offer. They need to be warmed up, educated, and primed before making a purchase.
Instead of driving cold traffic directly to a sales page, top marketers use pre-sell funnels to increase trust, reduce objections, and boost conversions.
This guide will show you how to build a high-converting pre-sell funnel that turns cold traffic into ready-to-buy customers.
🔥 Why Pre-Sell Funnels Work
Jumping straight into selling often pushes prospects away. A well-optimized pre-sell funnel:
- Warms up leads – Educates prospects before they see the offer.
- Overcomes objections – Answers common concerns in advance.
- Increases conversion rates – Builds trust and pre-sells the offer.
🔍 Step-by-Step Guide to Building a Pre-Sell Funnel
1️⃣ Choose the Right Pre-Sell Funnel Software
Your funnel software should guide leads through the pre-sell process with engaging content and seamless automation.
- GoHighLevel – Best for agencies and service providers.
- ClickFunnels – Best for webinar and high-ticket sales funnels.
- Systeme.io – Best free pre-sell funnel builder.
2️⃣ Create a High-Value Pre-Sell Page
Instead of sending traffic directly to a sales page, send them to a pre-sell page that provides value first.
- Video training – Educate and engage prospects.
- Case study or success story – Show real results.
- Comparison page – Highlight why your offer is better.
3️⃣ Automate Email & SMS Follow-Ups
After prospects see the pre-sell page, automated follow-ups keep them engaged.
- ConvertKit – Best for content creators and online entrepreneurs.
- GetResponse – AI-powered email automation.
4️⃣ Transition to the Sales Page
Once prospects have been pre-sold, direct them to a high-converting sales page.
- Strong CTA – Make the next step clear.
- Social proof – Testimonials and case studies build trust.
- Scarcity & urgency – Encourage fast action.
5️⃣ Upsell & Retarget Lost Leads
Not everyone will buy immediately, so use upsells and retargeting to maximize conversions.
- One-click upsells – Offer a premium version or extra service.
- Retargeting ads – Use Facebook and Google to bring back visitors.
🚀 Get Started with the Best Pre-Sell Funnel Tools
🔗 Try GoHighLevel: Start Free Trial
🔗 Try ClickFunnels: Start Free Trial
🔗 Try Systeme.io: Get Started Free
🔗 Try ConvertKit: Start Free Trial
🔗 Try GetResponse: Start Free Trial