SuperMetrics Review: The Best AI Tool for Marketing Data Automation in 2024

If you’ve ever slogged through spreadsheets, pieced together confusing marketing reports, or lost hours trying to align data from Google Ads, Facebook, and LinkedIn—then yeah, you know the pain.

That pain is exactly why I tried SuperMetrics.

And let me tell you… it’s a game-changer.

SuperMetrics is one of those SaaS tools that, once it’s set up, feels like magic. You just pick your data source—let’s say Google Ads—your destination (maybe Google Sheets or Looker Studio), set the schedule, and done. No scripts. No manual exports. Just clean, updated data where you need it.

In this deep dive, I’ll walk you through everything you need to know: how it works, why it’s better than alternatives, who it’s for, real user reviews, and—most importantly—whether it’s worth your money.

Let’s break it down.

Image Credit: SuperMetrics.com

What Is SuperMetrics?

At its core, SuperMetrics is a powerful AI-driven marketing data integration platform. Instead of manually exporting your reporting data every week or trying to build scripts to do so, SuperMetrics automates the whole thing.

It pulls data from 80+ marketing platforms—including:

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics 4 (yes, GA4 fans, it’s compatible)
• TikTok Ads
• Mailchimp, HubSpot, and more

Then, it pushes that data into tools you already use for analysis or dashboards:

• Google Sheets
• Microsoft Excel
• Looker Studio (formerly Data Studio)
• BigQuery
• Snowflake
• Power BI
• Data warehouses like Redshift or PostgreSQL

So essentially, it connects ALL your marketing platforms to your reporting tools, automatically.

And the best part? You can set it once and walk away. Your data stays fresh, live, and accurate on your dashboards. No copy-pasting. No CSV downloads. No data lag.

Who Is SuperMetrics For?

SuperMetrics isn’t just for the analytics nerds (though they love it too). This tool is built to solve real problems for:

• Digital Marketing Agencies juggling dozens of client reports
• In-house Marketing Teams running multi-channel ad campaigns
• Solopreneurs who want real-time clarity on where their leads are coming from
• Ecommerce brands tracking ROI across platforms
• Data analysts working with BI tools and needing automated ETL

Basically, if you’re using Google Sheets, Looker Studio, or BigQuery to track the performance of marketing campaigns—SuperMetrics can save you serious time.

Key Features That Set It Apart

1. Automated Data Collection from 80+ Platforms

No more manually downloading CSVs from Facebook Ads, Google Analytics, or HubSpot.

SuperMetrics automatically fetches your data whenever you want—daily, weekly, or monthly. It’s like Zapier for your marketing spreadsheets.

Choose the source, choose the metric, and boom—it lands in your reporting tool.

2. Built-In Data Transformation

Your raw ad data gets cleaned, structured, and formatted the right way—right out of the box.

That means no more fixing date parameters, adjusting segmentation, or writing VLOOKUPs. SuperMetrics handles all of that before it even hits your dashboard.

3. Refreshable Reporting with Scheduled Data Pulls

SuperMetrics gives you full control to schedule when and how often your reports get updated.

Want your CEO dashboard ready every Monday at 8 AM with the full breakdown of ROAS, impressions, and cost per acquisition? Done.

You’ll never need a reminder email from your boss again asking, “Where’s the report?”

4. Data Visualization with Tools You Already Use

SuperMetrics delivers data directly to:

• Looker Studio (like Data Studio but better)
• Excel
• Google Sheets
• Business intelligence tools like Power BI
• Data warehouses for big data teams

Meaning: No learning curves. No new platforms. Use what you already know—and let SuperMetrics power the backend.

5. Easy Integrations and Rapid Setup

Connecting a data source like Facebook Ads to Google Sheets takes literally 3 clicks.

It’s not just for developers or engineers. The platform is clear, easy to follow, and the interface walks you through everything logically.

Why Marketers Love It (And Why I Do Too)

After reading hundreds of reviews (and using it myself on real client campaigns), here are the actual reasons why marketers stick with SuperMetrics.

• It saves hours per week per client—multiply that by 20 clients = real ROI.
• Eliminates rookie spreadsheet errors caused by copy-pasting data
• Provides a single source of truth across all ad platforms
• Keeps ROI dashboards up to date without touching them
• Works beautifully with Google Sheets and Looker Studio

One user on Trustpilot said it best: “SuperMetrics boosted my sales by 30%!”

It’s like having a junior data analyst, working 24/7, running reports for you.

SuperMetrics Pricing: What Does It Cost?

SuperMetrics’ pricing isn’t flat—it depends on a few variables:

• How many data source connectors you need
• The destination (e.g., Google Sheets or BigQuery)
• Number of users
• Whether it’s for a small business, agency, or enterprise

Plans typically start around $99/month (for a single connector like Google Ads) and go up based on scale.

For agencies juggling lots of integrations, custom business plans are available.

✅ Good news: You can test drive the platform with a 14-day free trial—no credit card required.

SuperMetrics vs. Competitors Like Funnel.io and Whatagraph

When it comes to marketing ETL and reporting tools, SuperMetrics has a few direct competitors—here’s how they compare.

• Funnel.io: Similar capabilities, but slightly more focused on data warehouses and mid- to large-size advertising teams. Many users find it more technically complex to implement.
• Whatagraph: More beginner-friendly and visually slick, but lacks the deep ETL capabilities and advanced scheduling that SuperMetrics offers.

Overall, SuperMetrics is better for marketers and agencies needing fine-tuned control over how, when, and where their data flows—especially if you’re working across multiple ad platforms.

Let’s highlight a few summarized reviews from trusted platforms:

• G2 Crowd: “Great source automation tool. Took a few hours to get up to speed, but I save 10 hours/week now.”
• Trustpilot: “Love the automation. Helped us optimize ad spend across Facebook and Google.”
• Reddit: “Really solid, but can get expensive if you need every connector.”

Source reference: https://www.g2.com/products/supermetrics/reviews/

Best Use Cases for SuperMetrics in 2024

Thinking about how this fits into your workflow? Here are the most popular use cases:

✅ For Marketing Agencies

Automate client reports, optimize paid media across platforms, and send out branded dashboards that update themselves every Monday morning.

✅ For Growth-Focused Teams

Spot performance trends faster, unify cross-platform ad spend, and make real-time budget decisions that drive ROI.

✅ For Solopreneurs & Freelancers

If you’re juggling Facebook Ads, SEO reporting, and email analytics—it’s hard to scale unless you automate. SuperMetrics helps you do more with fewer hands.

Pros & Cons from Real-World Use

Pros:

• Massive time savings
• Easy to use with familiar reporting tools
• 80+ integrations including newer platforms like TikTok Ads
• Crystal-clear dashboards for clients and managers
• Enterprise-grade security

Cons:

• Cost can rise quickly if you need many connectors
• New users may face a learning curve on setup
• Reporting tools like Looker Studio still require good design skills

Final Verdict: Is SuperMetrics Worth It?

If you deal with marketing performance data and want to automate reports and dashboards—it’s worth every penny.

Don’t look at SuperMetrics as a cost.

Look at it as hiring a reliable virtual assistant who never sleeps, never forgets, and delivers reports with zero errors.

Whether you’re an in-house marketer or a scaling agency—it’s a no-brainer.

FAQ: SuperMetrics Explained

What platforms does SuperMetrics support?

Over 80, including Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, HubSpot, GA4, Mailchimp, and more.

Is there a free trial?

Yes, SuperMetrics offers a 14-day free trial. No credit card required.

Can I use it in Excel or Google Sheets?

Absolutely. Those are among the most popular destinations. It also supports Looker Studio, BigQuery, Snowflake, and data warehouses like Amazon Redshift.

Do I need a developer to set it up?

Nope. The interface is user-friendly and built for marketers. But advanced options do exist for power users and analytics teams.

How secure is it?

Enterprise-grade encryption, GDPR compliant, SOC 2 certified. Super secure.

Time to Automate Your Marketing Reports Once and for All

If you’re still stitching together data from five marketing platforms and updating dashboards manually—SuperMetrics will change your life (or at least your Mondays).

It’s the secret weapon behind thousands of successful marketing teams—and it could be yours too.

Stop chasing data. Start owning your reports.

Let SuperMetrics do the heavy lifting—so you can focus on growth.