Best Sales Funnel Software for SaaS & Software Startups to Maximize Conversions (2025)
Most SaaS & software startups **struggle with high churn rates, inconsistent lead flow, and leaky funnels.** Instead of relying on **generic landing pages and overpriced ads**, top SaaS companies use **automated sales funnels** to acquire, convert, and retain users at scale.
Below, we break down the **best sales funnel software for SaaS & software startups** in 2025—designed to **optimize user acquisition, improve onboarding, and maximize recurring revenue.**
🔥 Why SaaS & Software Startups Need a Sales Funnel
Unlike e-commerce or service businesses, **SaaS funnels must focus on free trials, user activation, and long-term retention.** A well-optimized SaaS funnel:
- ✅ **Captures leads efficiently** – Converts visitors into free trial users.
- ✅ **Nurtures users into paying customers** – Automated follow-ups drive conversions.
- ✅ **Reduces churn & increases LTV** – Engages users beyond sign-up.
🔍 Best Sales Funnel Software for SaaS & Software Startups
1️⃣ GoHighLevel – The Best SaaS Funnel & CRM for B2B Growth
GoHighLevel is **the top funnel & CRM for SaaS businesses** that need **lead generation, automation, and client retention tools in one place.**
- ✅ **Pre-built SaaS sales funnels** – Convert traffic into free trials & demos.
- ✅ **Automated email & SMS follow-ups** – Nurture users & reduce churn.
- ✅ **Appointment booking integration** – Book product demos & sales calls effortlessly.
🔗 Try GoHighLevel: Start Free Trial
2️⃣ ClickFunnels – The Best SaaS Conversion Funnel Builder
ClickFunnels is **the best sales funnel software for SaaS businesses** looking to **convert cold traffic into free trial sign-ups & paid users.**
- ✅ **One-click trial sign-up pages** – Reduce friction & boost conversions.
- ✅ **Pre-built SaaS funnel templates** – Optimized for high-converting onboarding flows.
- ✅ **Upsell & subscription features** – Increase average revenue per user (ARPU).
🔗 Try ClickFunnels: Start Free Trial
3️⃣ Kartra – The Best SaaS Funnel Software for Customer Retention
Kartra is **perfect for SaaS companies** that want to **retain users with automated onboarding sequences, membership areas, and lead nurturing funnels.**
- ✅ **Built-in membership & user onboarding** – Create exclusive SaaS training portals.
- ✅ **One-click upsells & recurring billing** – Optimize subscription revenue.
- ✅ **Email automation & lead tracking** – Reduce churn & increase LTV.
🔗 Try Kartra: Start Free Trial
4️⃣ Systeme.io – The Best Free SaaS Sales Funnel Builder
Systeme.io is **the best free option for SaaS startups** looking to **build lead capture pages, free trial funnels, and subscription sales pages without upfront costs.**
- ✅ **Free forever plan** – No subscription required.
- ✅ **Pre-built SaaS funnel templates** – Launch and test quickly.
- ✅ **Built-in email automation** – Convert free users into paying customers.
🔗 Try Systeme.io: Get Started Free
💡 FAQ – Choosing the Best Sales Funnel Software for SaaS & Software Startups
Which sales funnel software is best for SaaS businesses?
For **lead generation & automation**, use **GoHighLevel**. For **trial sign-up conversion**, use **ClickFunnels**. For **customer retention & training**, use **Kartra**. For **free SaaS funnels**, use **Systeme.io.**
Do SaaS startups need a sales funnel?
Yes! A sales funnel **automates lead generation, nurtures free trial users, and converts them into long-term paying customers.**
What’s better for SaaS growth—ClickFunnels or GoHighLevel?
ClickFunnels is better for **landing pages & conversions**, while GoHighLevel is **better for CRM, automation, and user retention.**
What’s the cheapest way to build a SaaS funnel?
Systeme.io is **the best free option**. GetResponse works great for **email automation**, while GoHighLevel is **best for managing SaaS lead pipelines.**