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SuperMetrics Review (2024): The Best AI-Driven Marketing Data Automation Tool?
Are you tired of manually consolidating marketing data from multiple platforms? If you’re running digital marketing campaigns, you know how frustrating it can be to track performance across different tools like Google Ads, Facebook, HubSpot, and more.
SuperMetrics automates the data extraction, transformation, and loading (ETL) process for marketing analytics. But is it worth it? In this detailed review, we’ll explore , and how it compares to competitors like Windsor.ai and Whatagraph.
Let’s dive in!
What is SuperMetrics?
SuperMetrics is a marketing analytics automation tool that helps you pull data from over 100 platforms into Google Sheets, Looker Studio, and other reporting tools.
Who is it for?
Agencies managing multiple client accounts
Problems SuperMetrics Solves:
Eliminates manual data collection—Forget the hassle of exporting CSV files!- Automates marketing reports—Pull data from Facebook Ads, Google Ads, LinkedIn Ads, GA4, and more.
- Works with big data warehouses—Integrate with BigQuery, Snowflake, and data lakes for advanced analytics.
SuperMetrics stands out for its automation, scalability, and integrations. Here’s how it helps:
- 100+ Data Connectors
Compatible with Google Analytics, Facebook Ads, LinkedIn Ads, HubSpot, Shopify, and more. - Automated Reporting without manual work.
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Create live marketing reports in Looker Studio, Google Sheets, and Excel. - Data Warehouse Integration
Send data directly to BigQuery, Snowflake, Azure, and other storage solutions for better analytics. - No-Code Solution
Drag-and-drop interface makes it easy to set up, even if you’re not a tech expert. - Scales with Growing Businesses
Whether you’re a solopreneur or an agency, SuperMetrics grows with your needs.
SuperMetrics Pricing 
SuperMetrics offers different pricing for each destination (Google Sheets, Looker Studio, etc.).
Looker Studio pricing starts at €39/month for a single connector.
More comprehensive plans:
| Plan | Price | Data Sources | Users |
|---|---|---|---|
| Essential | €99/month | 9 sources | 1 user |
| Core | €199/month | 24 sources | 1 user |
| Super | €499/month | 65 sources | 3 users |
| Enterprise | Custom Pricing | Unlimited | 5+ users |
14-Day Free Trial Available—Try before you buy!
SuperMetrics vs Competitors: How It Stacks Up 
How does SuperMetrics compare to popular alternatives like Windsor.ai and Whatagraph?
| Feature | SuperMetrics | Windsor.ai | Whatagraph |
|---|---|---|---|
| Core Functionality | AI-driven marketing reports | Automated reporting | |
| Pricing | Starts at €39/month | Starts at $19/month | Custom pricing |
| Ease of Use | Intermediate | Easy | Easy |
| Number of Integrations | 100+ | 100+ | ~40 |
| Best for | Small teams | Marketing teams |
Verdict:
- SuperMetrics is the best for advanced analytics and automation.
- Windsor.ai is better for AI-driven marketing insights.
- Whatagraph is user-friendly for reporting.
Customer Reviews (Real User Insights)
What do marketers and agencies think about SuperMetrics?
“SuperMetrics saves me HOURS of work every week. The automated data pulls are a game-changer!” – Digital Marketer, G2 Review
“Yes, it’s expensive, but it’s also ESSENTIAL for marketing teams tracking performance across multiple platforms.” – Agency Owner, Capterra Review ☆
“I had a bit of a learning curve, but once I got used to it, I can’t imagine going back to manual reporting!” – SuperMetrics Reddit User ☆
Final Verdict: Is SuperMetrics Right for You?
If you’re serious about data-driven marketing, SuperMetrics is one of the best automation tools available.
Who should buy it?
- Businesses running PPC, SEO, and multi-channel campaigns.
- Companies looking to scale automated data reporting.
Who may not need it?
Small solopreneurs who only track basic analytics.- Budget-conscious marketers looking for free solutions.
Ready to streamline your marketing data? Don’t wait—
Start your free 14-day trial now →
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